{"id":417,"date":"2025-05-09T13:45:06","date_gmt":"2025-05-09T13:45:06","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=417"},"modified":"2025-05-31T12:16:16","modified_gmt":"2025-05-31T12:16:16","slug":"revue-de-presse","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/revue-de-presse\/","title":{"rendered":"Revue de presse"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb min_height=\u00a0\u00bb126.5px\u00a0\u00bb custom_padding=\u00a0\u00bb57px||57px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbRevue de presse\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb43px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Notre sitoth\u00e8que vous pr\u00e9sente les articles issus de la presse g\u00e9n\u00e9raliste et sp\u00e9cialis\u00e9e consult\u00e9s<br \/>pour la r\u00e9alisation de ce dossier documentaire num\u00e9rique.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/RevuePresse.png\u00a0\u00bb title_text=\u00a0\u00bbRevuePresse\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>La presse g\u00e9n\u00e9raliste<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|||0px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00a0<strong>Les Echos<\/strong><\/li>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/www.lesechos.fr\/industrie-services\/tourisme-transport\/pierre-vacances-center-parcs-les-nouveaux-proprietaires-prennent-la-main-1787020\" target=\"_blank\" rel=\"noopener\">Article du 9 septembre 2022<\/a> sur le nouveau Pr\u00e9sident du Groupe de PVCP<\/li>\n<\/ul>\n<\/li>\n<li><strong>Le Monde<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2022\/03\/10\/la-triste-sortie-de-gerard-bremond-patron-de-pierre-vacances_6116918_3234.html\" target=\"_blank\" rel=\"noopener\">Article du 10 mars 2022<\/a> sur le d\u00e9part de G\u00e9rard Br\u00e9mond, Groupe PVCP<\/li>\n<li><a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2022\/03\/10\/pierre-vacances-center-parcs-repris-par-deux-fonds-britanniques-change-de-modele_6116890_3234.html\" target=\"_blank\" rel=\"noopener\">Article du 10 mars 2022<\/a> sur la restructuration de l&rsquo;actionnariat du Groupe<\/li>\n<\/ul>\n<\/li>\n<li><strong>Le Figaro<\/strong>\n<ul>\n<li><a href=\"https:\/\/bourse.lefigaro.fr\/actu-conseils\/pierre-et-vacances-vise-un-retour-a-la-rentabilite-des-2021-20200129\" target=\"_blank\" rel=\"noopener\">Article du 29 janvier 2020<\/a> sur les objectifs financiers de PVCP en 2020<\/li>\n<li><a href=\"https:\/\/www.lefigaro.fr\/societes\/cottage-vip-appart-hotels-en-ville-la-recette-de-pierre-vacances-center-parcs-pour-attirer-les-familles-20241203\" target=\"_blank\" rel=\"noopener\">Article du 3 d\u00e9cembre 2024<\/a> sur le Groupe et la client\u00e8le familiale<\/li>\n<li><a href=\"https:\/\/video.lefigaro.fr\/figaro\/video\/les-anciens-sites-militaires-sont-lendroit-parfait-pour-reconvertir-danciennes-friches-explique-franck-gervais-dg-du-groupe-pierre-vacances-center-parcs\/\" target=\"_blank\" rel=\"noopener\">Interview de Franck Gervais sur Figaro Live <\/a>en date du 9 mars 2025<\/li>\n<li><a href=\"https:\/\/www.lefigaro.fr\/voyages\/il-y-aura-beaucoup-de-touristes-en-france-au-printemps-20250328\" target=\"_blank\" rel=\"noopener\">Article du 28 mars 2025 <\/a> sur la venue des touristes en France<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>La presse sp\u00e9cialis\u00e9e<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Alliancy, m\u00e9dia sur le num\u00e9rique et business<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.alliancy.fr\/pierre-et-vacances-center-parcs-compte-sur-ses-pionniers-de-lia-generative-pour-passer-a-lechelle\" target=\"_blank\" rel=\"noopener\">Article du 23 avril 2025 sur la strat\u00e9gie digitale du Groupe PVCP<\/a><strong><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Boursorama, banque et informations bourse<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.boursorama.com\/bourse\/actualites\/la-valeur-du-jour-a-paris-pierre-et-vacances-bondit-apres-des-resultats-historiques-a863931fb889fa40401e21887c976ffd\" target=\"_blank\" rel=\"noopener\">Article du 4 d\u00e9cembre 2024<\/a> sur le cours de l&rsquo;action de PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>BSMART TV, site d&rsquo;information sur l&rsquo;\u00e9conomie\u00a0<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.bsmart.fr\/video\/28263-smart-impact-16-avril-2025\" target=\"_blank\" rel=\"noopener\">Emission du 16 avril 2025<\/a> consacr\u00e9e \u00e0 la RSE du Groupe Pierre &amp; Vacances &#8211; Center Parcs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Carenews, m\u00e9dia des acteurs de l&rsquo;engagement<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.carenews.com\/groupe-pvcp\/news\/quand-l-engagement-solidaire-renforce-la-cohesion-d-equipe\" target=\"_blank\" rel=\"noopener\">Article <\/a> sur la coh\u00e9sion d&rsquo;\u00e9quipe au sein du PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Challenges, site d&rsquo;information sur l&rsquo;\u00e9conomie<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.challenges.fr\/entreprise\/tourisme-comment-pierre-vacances-se-reinvente-apres-avoir-frole-la-faillite_894433\" target=\"_blank\" rel=\"noopener\">Article du 29 mai 2024<\/a> sur la strat\u00e9gie de PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>L&rsquo;Echo touristique, site d&rsquo;information sur le tourisme<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/pierre-vacances-la-pandemie-aura-coute-300-millions-deuros-au-printemps\" target=\"_blank\" rel=\"noopener\">Article du 25 juin 2020<\/a> sur le COVID-19<\/li>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/pierre-vacances-center-parcs-veut-retrouver-sa-place-de-leader-europeen\" target=\"_blank\" rel=\"noopener\">Article du 18 mai 2021\u00a0 <\/a>sur la strat\u00e9gie du Groupe PVCP<\/li>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/economie-pierre-vacances-center-parcs-va-supprimer-105-postes-au-siege\" target=\"_blank\" rel=\"noopener\">Article du 10 novembre 2022<\/a> sur le Groupe PVCP et ses licenciements<\/li>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/comment-pierre-vacances-center-parcs-veut-devenir-tres-rentable-en-2028\" target=\"_blank\" rel=\"noopener\">Article du 31 mai 2024<\/a> sur les objectifs de PVCP pour 2028<\/li>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/pierre-vacances-center-parcs-renoue-avec-les-benefices\" target=\"_blank\" rel=\"noopener\">Article du 4 d\u00e9cembre 2024<\/a> sur le Groupe PVCP et ses r\u00e9sultats<\/li>\n<li><a href=\"https:\/\/www.lechotouristique.com\/article\/club-med-une-performance-record-en-2024\" target=\"_blank\" rel=\"noopener\">Article du 2 avril 2025<\/a> sur la performance du Club Med en 2024<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>FORBES, site d&rsquo;information sur l&rsquo;\u00e9conomie<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.forbes.fr\/business\/tourisme-debut-dannee-encourageant-pour-le-secteur\/\" target=\"_blank\" rel=\"noopener\">Article du 19 mars 2025<\/a> sur le dynamisme de tourisme<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul><\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li><strong>Hospitality-On, site d&rsquo;information sur le secteur de l&rsquo;h\u00f4tellerie<\/strong>\n<ul>\n<li><a href=\"https:\/\/hospitality-on.com\/fr\/fusionacquisition\/pierre-vacances-finalise-le-rachat-de-villages-nature-paris\" target=\"_blank\" rel=\"noopener\">Article du 15 d\u00e9cembre 2022<\/a> sur le rachat de Villages Nature Paris<\/li>\n<li><a href=\"https:\/\/hospitality-on.com\/fr\/fusionacquisition\/maeva-setend-en-europe-avec-lacquisition-strategique-de-la-marque-vacansoleil\" target=\"_blank\" rel=\"noopener\">Article du 18 octobre 2023<\/a> sur l&rsquo;acquisition de Vacansoleil<\/li>\n<li><a href=\"https:\/\/hospitality-on.com\/fr\/ouverture\/pierre-vacances-une-strategie-de-transformation-reussie-vers-lasset-light\" target=\"_blank\" rel=\"noopener\">Article du 22 mai 2024<\/a> sur la strat\u00e9gie autour de l&rsquo;asset light<\/li>\n<li><a href=\"https:\/\/hospitality-on.com\/fr\/residence-service\/le-groupe-pierre-vacances-center-parcs-se-porte-bien-voire-tres-bien\" target=\"_blank\" rel=\"noopener\">Article du 3 d\u00e9cembre 2024<\/a> sur la sant\u00e9 financi\u00e8re du Groupe PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Le HUB de La Poste, m\u00e9dia de la transformation positive<\/strong>\n<ul>\n<li><a href=\"https:\/\/lehub.laposte.fr\/audrey-brayer-pierre-vacances-hyper-personnalise-relation-client\" target=\"_blank\" rel=\"noopener\">Interview d&rsquo;Audrey Brayer, Pierre &amp; Vacances<\/a> : \u00ab Notre strat\u00e9gie data tend vers l\u2019hyper-personnalisation de la relation client \u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>IT for Business, m\u00e9dia sur l&rsquo;\u00e9conomie<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.itforbusiness.fr\/audrey-brayer-le-digital-a-pris-toute-sa-place-dans-la-reinvention-du-groupe-pierre-vacances-87055\" target=\"_blank\" rel=\"noopener\">Interview le 20 d\u00e9cembre 2024\u00a0d&rsquo;Audrey Brayer, Pierre &amp; Vacances<\/a>\u202f: \u00ab\u202fLe digital a pris toute sa place dans la r\u00e9invention du groupe\u202f\u00bb.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Odyss\u00e9e, le m\u00e9dia des voyageurs<\/strong>\n<ul>\n<li><a href=\"https:\/\/ulysse.com\/news\/lintelligence-artificielle-tourisme\" target=\"_blank\" rel=\"noopener\">Article de novembre 2024<\/a> sur l&rsquo;intelligence artificielle<\/li>\n<li><a href=\"https:\/\/ulysse.com\/news\/tendances-tourisme-demain-marqueront-2025\" target=\"_blank\" rel=\"noopener\">Article de janvier 2025<\/a> sur les tendances du tourisme<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>RelationClientmag.fr, site d&rsquo;information sur la culture client<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/Breves\/Tourisme-le-secteur-innove-pour-ameliorer-l-experience-client-383964.htm\" target=\"_blank\" rel=\"noopener\">Article du mardi 18 juillet 2023<\/a> sur l&rsquo;innovation du secteur pour am\u00e9liorer l&rsquo;exp\u00e9rience client<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Tendance Hotellerie, site d&rsquo;information sur le secteur de l&rsquo;h\u00f4tellerie<\/strong><span><\/span>\n<ul>\n<li><a href=\"https:\/\/www.tendancehotellerie.fr\/articles-breves\/communique-de-presse\/19038-article\/pierre-vacances-s-engage-dans-la-reduction-de-ses-emissions-en-exploitation-pour-des-vacances-bas-carbone\" target=\"_blank\" rel=\"noopener\">Article du 17 f\u00e9vrier 2023<\/a> sur les engagements environnementaux de PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Voyages Responsables, site d&rsquo;information sur le tourisme responsable<\/strong>\n<ul>\n<li><a href=\"https:\/\/www.voyagesresponsables.com\/actualites\/tourisme-durable-comment-pierre-vacances-va-reduire-ses-emissions-de-co2-a7032\/\" target=\"_blank\" rel=\"noopener\">Article du 14 d\u00e9cembre 2023<\/a> sur les engagements environnementaux de PVCP<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre sitoth\u00e8que vous pr\u00e9sente les articles issus de la presse g\u00e9n\u00e9raliste et sp\u00e9cialis\u00e9e consult\u00e9spour la r\u00e9alisation de ce dossier documentaire num\u00e9rique.La presse g\u00e9n\u00e9raliste \u00a0Les Echos Article du 9 septembre 2022 sur le nouveau Pr\u00e9sident du Groupe de PVCP Le Monde Article du 10 mars 2022 sur le d\u00e9part de G\u00e9rard Br\u00e9mond, Groupe PVCP Article du [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-417","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revue de presse - Horizons M\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/revue-de-presse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revue de presse - Horizons M\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"Notre sitoth\u00e8que vous 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