{"id":271,"date":"2025-05-06T13:08:25","date_gmt":"2025-05-06T13:08:25","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=271"},"modified":"2025-06-01T13:25:49","modified_gmt":"2025-06-01T13:25:49","slug":"enjeux-strategie","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/","title":{"rendered":"Enjeux &amp; Strat\u00e9gie"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb min_height=\u00a0\u00bb126.5px\u00a0\u00bb custom_padding=\u00a0\u00bb1px||1px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbEnjeux &#038; Strat\u00e9gie\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb43px\u00a0\u00bb custom_margin=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Banner06.jpg\u00a0\u00bb title_text=\u00a0\u00bbBanner06&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Faire face aux diff\u00e9rents enjeux<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb3px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Depuis plusieurs ann\u00e9es, le groupe PVCP fait <strong>face \u00e0 un contexte d\u00e9favorable<\/strong> pour le secteur caus\u00e9 par : la crise \u00e9conomique du march\u00e9 de la construction, la saturation du parc immobilier de tourisme, la baisse de la conjoncture et une concurrence accrue. Ainsi, le groupe PVCP r\u00e9ponds \u00e0 <strong>plusieurs d\u00e9fis majeurs<\/strong> pour assurer sa p\u00e9rennit\u00e9 et sa place de leader.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc9789490-1279-489e-8feb-a841f606a965&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><b>Relancer l&rsquo;activit\u00e9 post-Covid <\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb3px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Fortement impact\u00e9 par la <strong>crise sanitaire du COVID-19<\/strong>, le groupe PVCP a d\u00fb s&rsquo;adapter et changer de mod\u00e8le et de culture d&rsquo;entreprise. Apr\u00e9s avoir subi de fortes pertes, il a d\u00fb engager un important <strong>plan de restructuration \u00e9conomique<\/strong>. Son objectif est de retrouver une stabilit\u00e9 et une rentabilit\u00e9 apr\u00e8s une d\u00e9cennie de r\u00e9sultats n\u00e9gatifs. En 2024, le groupe a connu son premier <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/lentreprise\/economie-finance\/\" target=\"_blank\" rel=\"noopener\">exercice financier positif<\/a>. Ce plan de restructuration a amen\u00e9 le groupe PVCP \u00e0 <strong>transformer profond\u00e9ment son mod\u00e8le \u00e9conomique<\/strong> et passer d&rsquo;une activit\u00e9 bas\u00e9e sur la vente de biens immobiliers associ\u00e9s \u00e0 la gestion locative pour les particuliers \u00e0 une activit\u00e9 d&rsquo;exploitation d&rsquo;h\u00e9bergements touristiques.\u00a0Ainsi, le groupe PVCP renforce ses actions pour moderniser son offre, augmenter son taux d&rsquo;occupation et <strong>am\u00e9liorer l&rsquo;exp\u00e9rience client<\/strong> notamment par la digitalisation renforc\u00e9e. Cette restructuration \u00e9conomique s&rsquo;est accompagn\u00e9e par l&rsquo;introduction de <strong><a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/lentreprise\/economie-finance\/\" target=\"_blank\" rel=\"noopener\">nouveaux actionnaires<\/a><\/strong> (Atream, Alcentra et Fidera) et par une <strong><a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/presentation-histoire-gouvernance\/\" target=\"_blank\" rel=\"noopener\">nouvelle gouvernance<\/a><\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc9789490-1279-489e-8feb-a841f606a965&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><b>Am\u00e9liorer sa comp\u00e9titivit\u00e9<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb3px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Pour contrer un contexte fluctuant (baisse du pouvoir d&rsquo;achat, JO Paris 2024&#8230;.) et pallier une <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/acteurs-concurrence\/\" target=\"_blank\" rel=\"noopener\"><strong>concurrence tr\u00e8s forte<\/strong><\/a>, le groupe PVCP doit se diff\u00e9rencier et proposer :<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>une offre de qualit\u00e9 en services et emplacements, r\u00e9pondant aux nouvelles attentes :<\/strong> lien \u00e0 la nature, s\u00e9jours courts et flexibles\u2026<\/li>\n<li style=\"text-align: justify;\"><strong>une meilleure visibilit\u00e9 et un d\u00e9veloppement \u00e0 l&rsquo;international<\/strong> gr\u00e2ce \u00e0 des partenariats strat\u00e9giques comme HNA Tourisme&#8230;<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/STRATEGIE.png\u00a0\u00bb alt=\u00a0\u00bbStrat\u00e9gie du Groupe\u00a0\u00bb title_text=\u00a0\u00bbStrat\u00e9gie du Groupe\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><span>Infographie de la strat\u00e9gie R\u00e9invention\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/strongnotre-plan-strategique-reinvention-2025strong-schemareinvention-e1673956772180.png\u00a0\u00bb title_text=\u00a0\u00bbstrongnotre-plan-strategique-reinvention-2025strong-schemareinvention-e1673956772180&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb77%\u00a0\u00bb custom_margin=\u00a0\u00bb49px||35px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><span>Infographie de la strat\u00e9gie R\u00e9invention du Groupe Pierre &amp; Vacances &#8211; Center Parcs<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||46px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Animaux_400x350px.png\u00a0\u00bb title_text=\u00a0\u00bbAnimaux_400x350px\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc9789490-1279-489e-8feb-a841f606a965&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb18px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><b>Engager la transition \u00e9cologique<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; min_height=\u00a0\u00bb172px\u00a0\u00bb custom_margin=\u00a0\u00bb24px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Croisant les besoins li\u00e9s au d\u00e9r\u00e8glement climatique et aux attentes de la client\u00e8le sur la <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/pvcp-reduction-impact-environnemental\/\" target=\"_blank\" rel=\"noopener\">question environnementale<\/a>, le Groupe PVCP a engag\u00e9 <strong>sa feuille de route RSE<\/strong>\u00a0sur ce volet avec plusieurs actions phares :<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>la r\u00e9duction de l&#8217;empreinte carbone de ses sites,<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>une gestion plus durable des ressources naturelles,<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>une \u00e9coresponsabilit\u00e9 renforc\u00e9e,<\/strong> notamment avec l&rsquo;appui en expertise de l&rsquo;ADEME.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Mise en oeuvre de la Strat\u00e9gie R\u00e9invention<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb3px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Lanc\u00e9 en 2021, <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/coup-de-projecteur-sur\/\" target=\"_blank\" rel=\"noopener\"><strong>le plan strat\u00e9gique R\u00e9invention<\/strong><\/a>\u00a0se veut cr\u00e9ateur de performance et de valeur et repose sur une nouvelle vision d\u2019un <strong>tourisme de proximit\u00e9<\/strong> r\u00e9invent\u00e9.\u00a0En 2024, cette strat\u00e9gie continue avec <strong>Beyond R\u00e9invention<\/strong> et se renforce autour de cinq axes majeurs :<\/p>\n<ol>\n<li style=\"text-align: justify;\">Agir pour un <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/le-groupe-pvcp-contribution-aux-territoires\/\" target=\"_blank\" rel=\"noopener\"><strong>tourisme de proximit\u00e9<\/strong><\/a> \u00e0 impact positif,<\/li>\n<li style=\"text-align: justify;\">Investir pour une <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/lexperience-client\/\" target=\"_blank\" rel=\"noopener\" style=\"font-size: 16px;\"><strong>exp\u00e9rience client<\/strong><\/a><span style=\"font-size: 16px;\"> immersive, reposant sur une technologie innovante et offre personnalis\u00e9e, pour rendre le Groupe plus attractif, notamment aupr\u00e8s des jeunes,<\/span><\/li>\n<li style=\"text-align: justify;\">D\u00e9velopper <strong>son r\u00e9seau<\/strong> avec une part pr\u00e9pond\u00e9rante en <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/developpement-asset-light\/\" target=\"_blank\" rel=\"noopener\"><strong>\u00ab asset light \u00bb<\/strong><\/a>,<\/li>\n<li style=\"text-align: justify;\">All\u00e9ger les co\u00fbts de structure et stabiliser le <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/developpement-asset-light\/\" target=\"_blank\" rel=\"noopener\"><strong>mod\u00e8le \u00e9conomique<\/strong><\/a>,<\/li>\n<li style=\"text-align: justify;\">Faire des <strong>marques des piliers de croissance<\/strong> autonomes et responsables <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/le-groupe-pvcp-engager-nos-collaborateurs\/\" target=\"_blank\" rel=\"noopener\"><strong>en associant les collaborateurs<\/strong><\/a>\u00a0.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial url_new_window=\u00a0\u00bbon\u00a0\u00bb quote_icon_color=\u00a0\u00bb#E06100&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_align=\u00a0\u00bbleft\u00a0\u00bb author_text_align=\u00a0\u00bbcenter\u00a0\u00bb author_text_color=\u00a0\u00bb#E06100&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb96.3%\u00a0\u00bb custom_margin=\u00a0\u00bb31px||1px|14px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#E09900&Prime; border_style_all=\u00a0\u00bbgroove\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\"><i><\/i><\/span><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\"><i><\/i><\/span><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\"><i><\/i><\/span><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\"><i>\u00ab Nous nous engageons, en tant qu\u2019acteur europ\u00e9en du tourisme de proximit\u00e9, <\/i><\/span><\/strong><strong><span style=\"color: #ff6600;\"><i>pour que chacun red\u00e9couvre l\u2019essentiel dans un environnement pr\u00e9serv\u00e9 \u00bb\u00a0<\/i><\/span><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.groupepvcp.com\/groupe\/raison-etre\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-size: 16px;\"><span style=\"color: #ff6600;\"><i>La raison d&rsquo;\u00eatre du Groupe PVCP<\/i><\/span><\/strong><\/a><\/h3>\n<p><strong style=\"font-size: 16px;\"><span style=\"color: #ff6600;\"><i>\u00a0<\/i><\/span><\/strong><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb||16px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #008080;\"><b>Les r\u00e9f\u00e9rences consult\u00e9es<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=dkRLtyM9E7s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u2019est notre raison d\u2019\u00eatre<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; YouTube, <\/span><i><span style=\"font-weight: 400;\">Groupe PVCP,<\/span><\/i><span style=\"font-weight: 400;\"> 2022 <\/span><span style=\"font-weight: 400;\">[en\u00a0ligne] [consult\u00e9 le 16\u00a0mai\u00a02025].\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2024\/12\/deu_20dec24-fr.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Document d&rsquo;Enregistrement Universel 2023-2024<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Groupe PVCP,<\/span><\/i><span style=\"font-weight: 400;\"> 2025<\/span><span style=\"font-weight: 400;\"> [en ligne] [consult\u00e9 le 15 mai 2025].\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.pcscp.org\/-Le-modele-economique-.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Le mod\u00e8le \u00e9conomique &#8211; PCSCP<\/span><\/a><span style=\"font-weight: 400;\">, <em>PCSCP<\/em>, 2010 [en ligne][consult\u00e9 le 16 mai 2025].\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.groupepvcp.com\/groupe\/raison-etre\/\" target=\"_blank\" rel=\"noopener\"><span>Raison d\u2019\u00eatre<\/span><\/a><span>, <\/span><i><span>Groupe PVCP<\/span><\/i><span> [en\u00a0ligne] [consult\u00e9 le 16\u00a0mai\u00a02025].<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bb\u00c9conomie et finances\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#f96c00&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faire face aux diff\u00e9rents enjeuxDepuis plusieurs ann\u00e9es, le groupe PVCP fait face \u00e0 un contexte d\u00e9favorable pour le secteur caus\u00e9 par : la crise \u00e9conomique du march\u00e9 de la construction, la saturation du parc immobilier de tourisme, la baisse de la conjoncture et une concurrence accrue. Ainsi, le groupe PVCP r\u00e9ponds \u00e0 plusieurs d\u00e9fis majeurs [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-271","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enjeux &amp; Strat\u00e9gie - Horizons M\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enjeux &amp; Strat\u00e9gie - Horizons M\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"Faire face aux diff\u00e9rents enjeuxDepuis plusieurs ann\u00e9es, le groupe PVCP fait face \u00e0 un contexte d\u00e9favorable pour le secteur caus\u00e9 par : la crise \u00e9conomique du march\u00e9 de la construction, la saturation du parc immobilier de tourisme, la baisse de la conjoncture et une concurrence accrue. Ainsi, le groupe PVCP r\u00e9ponds \u00e0 plusieurs d\u00e9fis majeurs [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Horizons M\u00e9dias\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-01T13:25:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/\",\"url\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/\",\"name\":\"Enjeux &amp; Strat\u00e9gie - Horizons M\u00e9dias\",\"isPartOf\":{\"@id\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/#website\"},\"datePublished\":\"2025-05-06T13:08:25+00:00\",\"dateModified\":\"2025-06-01T13:25:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enjeux &amp; Strat\u00e9gie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/#website\",\"url\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/\",\"name\":\"Horizons M\u00e9dias\",\"description\":\"Votre source d&#039;information sur le Groupe Pierre &amp; Vacances-Center Parcs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Enjeux &amp; Strat\u00e9gie - Horizons M\u00e9dias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-strategie\/","og_locale":"fr_FR","og_type":"article","og_title":"Enjeux &amp; Strat\u00e9gie - Horizons M\u00e9dias","og_description":"Faire face aux diff\u00e9rents enjeuxDepuis plusieurs ann\u00e9es, le groupe PVCP fait face \u00e0 un contexte d\u00e9favorable pour le secteur caus\u00e9 par : la crise \u00e9conomique du march\u00e9 de la construction, la saturation du parc immobilier de tourisme, la baisse de la conjoncture et une concurrence accrue. 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