{"id":267,"date":"2025-05-06T13:07:51","date_gmt":"2025-05-06T13:07:51","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=267"},"modified":"2025-06-01T13:22:15","modified_gmt":"2025-06-01T13:22:15","slug":"activites-marques","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/activites-marques\/","title":{"rendered":"Activit\u00e9s & Marques"},"content":{"rendered":"

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Activit\u00e9s<\/strong><\/p>\n

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Infographie des chiffres cl\u00e9s du Groupe\u00a0Pierre & Vacances – Center Parcs<\/span><\/p>\n

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Le Groupe Pierre & Vacances-Center Parcs (PVCP) se d\u00e9finit comme le leader europ\u00e9en du tourisme de proximit\u00e9 \u00e0 impact positif<\/a>. Ses activit\u00e9s principales se d\u00e9clinent autour de l\u2019h\u00e9bergement touristique<\/strong>, sp\u00e9cialis\u00e9 dans la commercialisation de s\u00e9jours, ainsi que la gestion et l\u2019exploitation de r\u00e9sidences de vacances, de parcs et appart\u2019h\u00f4tels, accompagn\u00e9s par une large offre de loisirs et de services associ\u00e9s. Son parc immobilier et touristique exploite plus de 49 000 appartements, maisons et villas,<\/strong> situ\u00e9s dans pr\u00e8s de 340 sites en Europe<\/a><\/strong>, principalement en France, en Belgique, aux Pays-Bas, en Allemagne et en Espagne. Le groupe PCVP a accueilli 8 millions de clients<\/a><\/strong> (du 30\/09\/2023 au 30\/09\/2024).<\/p>\n

Repr\u00e9sentant 77 %<\/a> de son chiffre d’affaires (lien partie CA), l’activit\u00e9 touristique s’organise autour de 4 marques renomm\u00e9es et compl\u00e9mentaires : Pierre & Vacances, Center Parcs , maeva et Adagio.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb9px|0px|3px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/464753401_1461680967750793_3566085658377528004_n.jpg\u00a0\u00bb alt=\u00a0\u00bbMarques du Groupe PVCP\u00a0\u00bb title_text=\u00a0\u00bb464753401_1461680967750793_3566085658377528004_n\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb62%\u00a0\u00bb custom_margin=\u00a0\u00bb0px|-50px|0px|0px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385″ text_font=\u00a0\u00bb–et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577″ text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|-90px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Ressources humaines<\/strong><\/p>\n

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En septembre 2024, le Groupe PVCP compte 13 000 collaborateurs<\/strong> : la PVCPTeam<\/a>. La r\u00e9partition g\u00e9ographique<\/a> des salari\u00e9s \u00e9quivaut globalement \u00e0 celle de l\u2019activit\u00e9 du Groupe : France (51,5%), Pays-Bas (17,7%), Allemagne (13,8%), Belgique (11,3%) et Espagne (5,7%). L’accompagnement des collaborateurs dans le projet d’entreprise est un des 3 piliers de la d\u00e9marche RSE<\/a> \u00e0 travers notamment l\u2019\u00e9galit\u00e9 Femmes\/Hommes<\/strong><\/a> tant d\u2019un point de vue des salaires que de l’acc\u00e8s \u00e0 des postes \u00e0 responsabilit\u00e9. Actuellement, il y a deux femmes si\u00e9geant au Comit\u00e9 de Direction sur les 5 si\u00e8ges et 53% des managers sont des femmes. Cet engagement s\u2019incarne \u00e9galement dans la sensibilisation des salari\u00e9s aux enjeux de la RSE<\/strong><\/a> via un plan de formation et la mise en place d’initiatives durables<\/a>.<\/p>\n

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Les marques du Groupe PVCP<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Marques.png\u00a0\u00bb alt=\u00a0\u00bbMarques du Groupe PVCP\u00a0\u00bb title_text=\u00a0\u00bbMarques\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_height=\u00a0\u00bb601px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|-40px|0px|-40px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Infographie des marques du Groupe PVCP<\/span><\/p>\n

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PIERRE & VACANCES<\/b><\/p>\n

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Marque fondatrice du Groupe PVC<\/a> sp\u00e9cialis\u00e9e dans des r\u00e9sidences de vacances \u00e0 la mer, en montagne ou \u00e0 la campagne en France et en Espagne, elle compte 189 R\u00e9sidences proposant des s\u00e9jours flexibles et pr\u00eats\u00a0 vivre dans ses 17 643 h\u00e9bergements (villages vacances, r\u00e9sidence de tourisme, appart’h\u00f4tels) \u00e0 destination d\u2019une client\u00e8le principalement familiale. Son offre d\u2019h\u00e9bergement est compl\u00e9t\u00e9e par de nombreuses activit\u00e9s de sports et de loisirs (parcs aquatiques, spas, clubs enfants et ados, golfs..) Lors du dernier exercice, Pierre & vacances<\/a> a accueilli 2 millions de vacanciers.<\/p>\n

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