{"id":256,"date":"2025-05-06T13:03:49","date_gmt":"2025-05-06T13:03:49","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=256"},"modified":"2025-06-01T13:05:41","modified_gmt":"2025-06-01T13:05:41","slug":"enjeux-tendances-actuelles","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-tendances-actuelles\/","title":{"rendered":"Enjeux &amp; Tendances actuelles"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb min_height=\u00a0\u00bb126.5px\u00a0\u00bb custom_padding=\u00a0\u00bb57px||57px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbEnjeux &#038; Tendances actuelles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb43px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Les d\u00e9fis du secteur<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb33px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\"><\/span>Face \u00e0 de nombreux d\u00e9fis, le secteur doit renouveler son offre et adapter ses pratiques :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Hausse des co\u00fbts et impact \u00e9conomique<\/strong> : Le secteur doit faire face \u00e0 une diminution du pouvoir d&rsquo;achat, \u00e0 une hausse des co\u00fbts \u00e9nerg\u00e9tiques et \u00e0 la n\u00e9cessit\u00e9 de s&rsquo;adapter \u00e0 de nouvelles normes environnementales, le tout dans un contexte de forte concurrence.<\/li>\n<li><strong>Risques climatiques et adaptation<\/strong> : Le changement climatique impacte certaines destinations touristiques et entra\u00eene la n\u00e9cessit\u00e9 d\u2019adapter les infrastructures touristiques et immobili\u00e8res pour une meilleure r\u00e9silience aux risques environnementaux (mont\u00e9e des eaux, canicules, incendies).<\/li>\n<li><strong>\u00c9volution des attentes des voyageurs<\/strong> : Il y a une forte demande pour des exp\u00e9riences plus authentiques, immersives et personnalis\u00e9es (slow tourism, s\u00e9jours bien-\u00eatre, s\u00e9jours culturels) avec notamment la prise en compte des nouvelles pr\u00e9occupations sanitaires post-COVID (propret\u00e9, flexibilit\u00e9 des r\u00e9servations)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ces d\u00e9fis n\u00e9cessitent une adaptation des acteurs du tourisme et de l\u2019immobilier, avec une attention croissante port\u00e9e \u00e0 la durabilit\u00e9, l\u2019innovation et la qualit\u00e9.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Famille_400x600_03.png\u00a0\u00bb title_text=\u00a0\u00bbFamille_400x600_03&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Nature_150x150_01.png\u00a0\u00bb title_text=\u00a0\u00bbNature_150x150_01&Prime; align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-600px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb42px||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Les tendances actuelles du tourisme<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\"><\/span>Le secteur de l&rsquo;h\u00e9bergement touristique doit d\u00e9sormais int\u00e9grer les nouveaux <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/pvcp-reduction-impact-environnemental\/\" target=\"_blank\" rel=\"noopener\">d\u00e9fis \u00e9cologiques<\/a>, technologiques et sociaux, en r\u00e9ponse \u00e0 la sensibilisation croissante des voyageurs \u00e0 leur impact environnemental. Les entreprises du secteur doivent proposer une exp\u00e9rience de voyage unique, en phase avec l\u2019\u00e9volution rapide des attentes. Le voyageur d\u2019aujourd\u2019hui ne se contente plus de d\u00e9couvrir une destination : il recherche une <strong>exp\u00e9rience authentique, respectueuse de l\u2019environnement et novatrice<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #333333;\"><strong>Se projeter dans le voyage gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb|-122px||||\u00a0\u00bb custom_padding=\u00a0\u00bb|34px||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>L\u2019exp\u00e9rience et l\u2019immersion sont aussi virtuelles par anticipation<\/strong> : avant m\u00eame d\u2019arriver, il est possible de visiter virtuellement un mus\u00e9e, explorer un quartier ou alors tester un h\u00f4tel en 3D avant r\u00e9servation. <a href=\"https:\/\/discover.ulysse.com\/lintelligence-artificielle-tourisme\" target=\"_blank\" rel=\"noopener\">L\u2019intelligence artificielle<\/a> r\u00e9volutionne le tourisme : assistants personnalis\u00e9s, traduction en temps r\u00e9el, r\u00e9servations automatis\u00e9es, tout devient plus fluide. Les applications de voyage utilisent l\u2019IA pour proposer des itin\u00e9raires sur mesure, sugg\u00e9rer des activit\u00e9s selon la m\u00e9t\u00e9o ou encore simplifier les paiements. <strong>La digitalisation et les nouvelles technologies fa\u00e7onnent un tourisme 2.0.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/VR.jpg\u00a0\u00bb title_text=\u00a0\u00bbVR\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb39.8px\u00a0\u00bb custom_margin=\u00a0\u00bb-23px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb|||118px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p class=\"hero__title\" style=\"text-align: center;\">Visite virtuelle \u00e0 360\u00b0 des r\u00e9sidences<br \/>Pierre et Vacances \u00e0 Avoriaz<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Famille_800x600_01.png\u00a0\u00bb title_text=\u00a0\u00bbFamille_800x600_01&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #333333;\"><strong>Un tourisme de l&rsquo;authenticit\u00e9 qui s&rsquo;\u00e9loigne du tourisme de masse<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>Les vacanciers recherchent l\u2019authenticit\u00e9<\/strong>, pour aller au-del\u00e0 des clich\u00e9s en dehors du tourisme de masse. L\u2019artisanat local, la cuisine traditionnelle et les exp\u00e9riences relevant du monde paysan sont en plein essor. Les s\u00e9jours participatifs permettent de s\u2019immerger dans la culture locale. Les touristes souhaitent voyager de <a href=\"https:\/\/www.slow-tourisme-lab.fr\/fr\/\" target=\"_blank\" rel=\"noopener\">mani\u00e8re plus lente,<\/a> plus r\u00e9fl\u00e9chie avec moins de destinations et plus de temps sur place pour <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/le-groupe-pvcp-contribution-aux-territoires\/\" target=\"_blank\" rel=\"noopener\">d\u00e9couvrir un territoire<\/a> en profondeur. Ce mode de voyage s\u2019accompagne d\u2019un <strong>retour aux modes de transport doux<\/strong>, notamment <a href=\"https:\/\/www.sncf-connect.com\/article\/5-raisons-de-prendre-le-train-de-nuit#ancre3\" target=\"_blank\" rel=\"noopener\">le train<\/a>. Longtemps boud\u00e9 face \u00e0 l\u2019aviation low-cost, il redevient un moyen de transport privil\u00e9gi\u00e9, avec la relance de trains de nuit et de nouvelles connexions europ\u00e9ennes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #333333;\"><strong>Responsabilit\u00e9 et durabilit\u00e9<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>La question de la durabilit\u00e9 est devenue une priorit\u00e9 pour de nombreux voyageurs, qui cherchent des moyens de r\u00e9duire leur empreinte \u00e9cologique<\/strong>. Au-del\u00e0 du tourisme durable, le tourisme r\u00e9g\u00e9n\u00e9ratif cherche \u00e0 am\u00e9liorer activement l\u2019environnement et les communaut\u00e9s locales. Certains \u00e9tablissements proposent des exp\u00e9riences, o\u00f9 le voyageur contribue directement (participation \u00e0 des projets communautaires, atelier reforestation&#8230;).<br \/>Les prestations haut de gamme suivent \u00e9galement cette tendance. Les voyageurs avec un budget plus cons\u00e9quent recherchent d\u00e9sormais des h\u00e9bergements \u00e9coresponsables, des services de qualit\u00e9 et un respect des populations locales. Cette reconnexion avec l\u2019environnement implique des voyages ax\u00e9s sur le bien-\u00eatre avec une attention particuli\u00e8re port\u00e9e \u00e0 la sant\u00e9 mentale et physique. Les voyageurs cherchent \u00e0 se reposer et \u00e0 se ressourcer pendant leurs d\u00e9placements et leurs s\u00e9jours.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Famile_1200x430px_01.png\u00a0\u00bb title_text=\u00a0\u00bbFamile_1200x430px_01&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb||16px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #008080;\"><b>Les r\u00e9f\u00e9rences consult\u00e9es<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; text_font_size=\u00a0\u00bb14px\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sncf-connect.com\/article\/5-raisons-de-prendre-le-train-de-nuit\" target=\"_blank\" rel=\"noopener\">5 raisons de prendre les trains de nuit<\/a> &#8211;<em> SNCF Connect<\/em>, 2024 [en ligne].[consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.atout-france.fr\/\" target=\"_blank\" rel=\"noopener\">Accueil | Atout France<\/a>, [en ligne]. [consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.slow-tourisme-lab.fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Accueil, Slow Tourisme Lab<\/a> [en ligne]. [consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/ulysse.com\/news\/tendances-tourisme-demain-marqueront-2025\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez les tendances du tourisme de demain qui marqueront 2025<\/a>, <em>Odyss\u00e9e, <\/em>2025 [en ligne]. [consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/ulysse.com\/news\/lintelligence-artificielle-tourisme\" target=\"_blank\" rel=\"noopener\">L\u2019intelligence artificielle au c\u0153ur du tourisme\u202f: Entre adoption et r\u00e9ticence<\/a>, <em>Odyss\u00e9e, 2024 <\/em>[en ligne]. [consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.pole-implantation-tourisme.org\/2025-quels-sont-les-nouvelles-attentes-de-vos-clients\/\" target=\"_blank\" rel=\"noopener\">MOLL\u00c9, Emilie. 2025\u202f: quels sont les nouvelles attentes de vos clients ?<\/a> <em>P\u00f4le implantation tourisme<\/em>, 2025 [en ligne].[consult\u00e9 le 25 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.amivac.com\/espace-hotes\/tendances-tourisme-2025\" target=\"_blank\" rel=\"noopener\">Tendances tourisme 2025\u202f: que cherchent les vacanciers\u202f?<\/a>, <em>Amivac, <\/em>2025 [en ligne]. [consult\u00e9 le 25 mai 2025].<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbActeurs et concurrences\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#f96c00&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9fis du secteurFace \u00e0 de nombreux d\u00e9fis, le secteur doit renouveler son offre et adapter ses pratiques : Hausse des co\u00fbts et impact \u00e9conomique : Le secteur doit faire face \u00e0 une diminution du pouvoir d&rsquo;achat, \u00e0 une hausse des co\u00fbts \u00e9nerg\u00e9tiques et \u00e0 la n\u00e9cessit\u00e9 de s&rsquo;adapter \u00e0 de nouvelles normes environnementales, le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-256","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enjeux &amp; 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