{"id":254,"date":"2025-05-06T13:03:33","date_gmt":"2025-05-06T13:03:33","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=254"},"modified":"2025-06-01T13:53:33","modified_gmt":"2025-06-01T13:53:33","slug":"acteurs-concurrence","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/acteurs-concurrence\/","title":{"rendered":"Acteurs &amp; Concurrence"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb min_height=\u00a0\u00bb126.5px\u00a0\u00bb custom_padding=\u00a0\u00bb32px||32px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbActeurs &#038; Concurrence\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb43px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/panov.jpg\u00a0\u00bb title_text=\u00a0\u00bbpanov\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/AAA_171413_43_chambre-300&#215;225.avif\u00a0\u00bb title_text=\u00a0\u00bbAAA_171413_43_chambre\u00a0\u00bb show_bottom_space=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbbottom_right\u00a0\u00bb width=\u00a0\u00bb50%\u00a0\u00bb custom_margin=\u00a0\u00bb|40px|50px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Structure et poids du march\u00e9<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le secteur de l&rsquo;h\u00e9bergement touristique regroupe plusieurs types d&rsquo;\u00e9tablissements : h\u00f4tels, campings, r\u00e9sidences de tourisme, villages vacances et depuis peu le logement des particuliers. Le march\u00e9 fran\u00e7ais des r\u00e9sidences de tourisme et villages vacances repr\u00e9sente environ 3,6 milliards d\u2019euros, avec pr\u00e8s de 2 300 r\u00e9sidences et 178 500 appartements, soit un quart de l\u2019h\u00e9bergement touristique en France.<\/p>\n<p style=\"text-align: justify;\">Ce secteur sp\u00e9cifique se divise en deux segments principaux :<\/p>\n<ul>\n<ul>\n<ul>\n<li><strong>Les r\u00e9sidences de tourisme<\/strong>, qui proposent des logements pr\u00eats-\u00e0-vivre, \u00e9quip\u00e9s pour l\u2019autonomie (notamment kitchenettes), adapt\u00e9s aux familles et groupes.<\/li>\n<li><strong>Les villages vacances ou clubs de vacances<\/strong>, qui offrent des formules tout compris avec de nombreux services et activit\u00e9s incluses, principalement en zones littorales et montagneuses.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">Ce march\u00e9 reste compos\u00e9 de nombreux ind\u00e9pendants, mais quelques leaders dominent gr\u00e2ce \u00e0 des marques fortes : Outre le Groupe Pierre &amp; Vacances \u2013 Center Parcs (PVCP), on retrouve le Club Med, Odalys, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb127px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Principaux acteurs et positionnement<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb||-30px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/activites-marques\/\" target=\"_blank\" rel=\"noopener\">Le Groupe Pierre &amp; Vacances \u2013 Center Parcs (PVCP) est le leader europ\u00e9en du march\u00e9<\/a> <\/strong>avec 340 sites et 49 000 h\u00e9bergements.<\/p>\n<p style=\"text-align: justify;\"><strong><\/strong>Ces principaux concurrents sont pour le march\u00e9 des r\u00e9sidences de tourisme :<span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/LOGO_Magora_300px.png\u00a0\u00bb title_text=\u00a0\u00bbLOGO_Magora_300px\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/LOGO_ClubMed_300px.png\u00a0\u00bb title_text=\u00a0\u00bbLOGO_ClubMed_300px\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb49px\u00a0\u00bb custom_margin=\u00a0\u00bb60px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb1px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb||4px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Le Groupe <a href=\"https:\/\/www.magora.fr\/\" target=\"_blank\" rel=\"noopener\">MAGORA<\/a> (Odalys, Flower Campings, etc.)<\/strong>\n<ul>\n<li style=\"text-align: justify;\">Pr\u00e9sent en France et Europe du Sud avec plus de 550 r\u00e9sidences, campings, appart\u2019h\u00f4tels, h\u00f4tels et chalets.<\/li>\n<li style=\"text-align: justify;\">1 700 collaborateurs, 2 millions de vacanciers accueillis chaque ann\u00e9e.<\/li>\n<li style=\"text-align: justify;\">Offre multi-produits : tourisme, h\u00e9bergement d\u2019affaires, r\u00e9sidences \u00e9tudiantes et seniors, coliving, location de biens de prestige.<\/li>\n<li style=\"text-align: justify;\">Strat\u00e9gie de mont\u00e9e en gamme, notamment \u00e0 la montagne, avec des r\u00e9sidences premium et des espaces de d\u00e9tente spacieux.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>Le <a href=\"https:\/\/www.clubmed.fr\/\" target=\"_blank\" rel=\"noopener\">Club Med<\/a><\/strong>\n<ul>\n<li style=\"text-align: justify;\">Strat\u00e9gie de mont\u00e9e en gamme achev\u00e9e : 100% des resorts sont d\u00e9sormais haut ou tr\u00e8s haut de gamme.<\/li>\n<li style=\"text-align: justify;\">Chiffre d\u2019affaires 2024 : 2,09 milliards d\u2019euros (+5,5%), 1,5 million de clients.<\/li>\n<li style=\"text-align: justify;\">Objectif de doubler de taille et d\u2019atteindre une marge op\u00e9rationnelle de 15%.<\/li>\n<li style=\"text-align: justify;\">Succ\u00e8s marqu\u00e9 dans les Alpes, avec une client\u00e8le internationale croissante et une forte hausse des ventes et du prix moyen journalier.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb156px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-67px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Outre le secteur sp\u00e9cifique des r\u00e9sidences de tourisme, les principaux concurrents du Groupe PVCP pour le march\u00e9 de l&rsquo;h\u00f4tellerie et de l&rsquo;h\u00e9bergement entre particuliers sont des plateformes d&rsquo;interm\u00e9diation proposant logements et activit\u00e9s touristiques :<\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/LOGO_Booking_300px.png\u00a0\u00bb title_text=\u00a0\u00bbLOGO_Booking_300px\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/LOGO_Airbnb_300px.png\u00a0\u00bb title_text=\u00a0\u00bbLOGO_Airbnb_300px\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb35px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>La marque <a href=\"https:\/\/www.booking.com\/index.fr.html\" target=\"_blank\" rel=\"noopener\">Booking,<\/a> appartenant au groupe am\u00e9ricain Booking Holdings Inc<\/strong>\n<ul>\n<li style=\"text-align: justify;\">Pr\u00e9sent dans le monde entier, avec 24 Milliards de dollars de r\u00e9sultats nets en 2024.<\/li>\n<li style=\"text-align: justify;\">Plateforme en ligne de r\u00e9servation d&rsquo;h\u00e9bergements touristiques : p<span>lus de 2 millions de propri\u00e9t\u00e9s dans plus de 220 pays.<\/span><span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><strong>La marque <a href=\"https:\/\/www.airbnb.fr\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a><\/strong>\n<ul>\n<li style=\"text-align: justify;\">Pr\u00e9sent dans le monde entier, avec 11,1 Milliards de dollars de chiffres d&rsquo;affaires en 2024.<\/li>\n<li style=\"text-align: justify;\">Plateforme en ligne de r\u00e9servation entre particuliers principalement : <span>Plus de 4,5 millions d\u2019h\u00e9bergements\u00a0 dans 81 000 villes et 191 pays.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb800px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb440px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb161,160,156&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb max_height=\u00a0\u00bb1000px\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb text_shadow_style=\u00a0\u00bbpreset5&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb430px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Environnement r\u00e9glementaire<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le secteur est soumis \u00e0 de nombreuses r\u00e9glementations :<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: justify;\">Protection des consommateurs (directive europ\u00e9enne DVAF, RGPD, loi Sapin II, etc.),<\/li>\n<li style=\"text-align: justify;\">R\u00e9glementations sp\u00e9cifiques aux agents de voyages, \u00e9tablissements recevant du public, gestion de l\u2019eau, pr\u00e9vention des risques naturels et technologiques,<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.anil.org\/parole-expert-logement-location\/location-touristique-nouvelles-regles-2025\/\" target=\"_blank\" rel=\"noopener\">R\u00e9glementations \u00e9nerg\u00e9tiques<\/a> avec l&rsquo;obligation d&rsquo;un DPE pour les meubl\u00e9s de tourisme (minimum de la classe F en 2025, E en 2028 et D en 2034)\u00a0 ce qui entraine la r\u00e9novation du parc immobilier.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ces contraintes imposent des standards \u00e9lev\u00e9s en mati\u00e8re de s\u00e9curit\u00e9, d\u2019accessibilit\u00e9, de transparence et de <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/pvcp-reduction-impact-environnemental\/\" target=\"_blank\" rel=\"noopener\">gestion environnementale<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Tendances et enjeux du secteur<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le march\u00e9 fran\u00e7ais de l&rsquo;h\u00e9bergement touristique est fortement concurrentiel , domin\u00e9 par quelques grands groupes leaders comme le Groupe Pierre &amp; Vacances &#8211; Center Parcs qui doivent se r\u00e9inventer face \u00e0 l\u2019arriv\u00e9e de concepts innovants des groupes h\u00f4teliers. <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/enjeux-tendances-actuelles\/\" target=\"_blank\" rel=\"noopener\">Les attentes des clients<\/a> \u00e9voluent vers plus de confort, de services, d\u2019exp\u00e9riences, d\u2019espaces et de durabilit\u00e9. Le Groupe Pierre &amp; Vacances &#8211; Center Parcs mise donc sur la mont\u00e9e en gamme de ses <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/activites-marques\/\" target=\"_blank\" rel=\"noopener\">marques<\/a>, la diversification des offres et l\u2019innovation pour r\u00e9pondre \u00e0 une client\u00e8le de plus en plus exigeante et internationale.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/lentreprise\/economie-finance\/\" target=\"_blank\" rel=\"noopener\">Les perspectives de croissance restent n\u00e9anmoins solides<\/a>, \u00e0 condition de s\u2019adapter aux nouvelles attentes et aux \u00e9volutions du secteur.<\/p>\n<p style=\"text-align: justify;\">[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Famille_400x600_02.png\u00a0\u00bb title_text=\u00a0\u00bbFamille_400x600_02&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb||3px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #008080;\"><b>Les r\u00e9f\u00e9rences consult\u00e9es<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.airbnb.fr\/about\/company-details\" target=\"_blank\" rel=\"noopener\">Le site Airbnb<\/a> [en\u00a0ligne][consult\u00e9 le 16\u00a0mai\u00a02025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.booking.com\/content\/about.fr.html\" target=\"_blank\" rel=\"noopener\">Le site Booking<\/a> [en\u00a0ligne][consult\u00e9 le 16\u00a0mai\u00a02025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.lechotouristique.com\/article\/club-med-une-performance-record-en-2024\" target=\"_blank\" rel=\"noopener\">Club Med : une \u00ab performance record \u00bb en 2024<\/a>, <i>L\u2019Echo Touristique, <\/i>2025 [en\u00a0ligne][consult\u00e9 le 16\u00a0mai\u00a02025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.acteursdutourisme.fr\/#actualites\" target=\"_blank\" rel=\"noopener\">Le site CAT<\/a>, <em>Conf\u00e9d\u00e9ration des Acteurs du Tourisme<\/em>, [en\u00a0ligne][consult\u00e9 le 16\u00a0mai\u00a02025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.groupepvcp.com\/app\/uploads\/2024\/12\/deu_20dec24-fr.pdf\" target=\"_blank\" rel=\"noopener\">Document d\u2019Enregistrement Universel 2023-2024<\/a>, <i>Groupe PVCP<\/i> [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/corporate.clubmed\/?p=6213\" target=\"_blank\" rel=\"noopener\">EPP, 2023. Notre strat\u00e9gie<\/a>. <i>Club Med,<\/i> 2023 [en\u00a0ligne].[consult\u00e9 le 16 mai 2025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.fnrt-tourisme.fr\/\" target=\"_blank\" rel=\"noopener\">Le site FNRT<\/a>, <em>F\u00e9d\u00e9ration professionnelle des exploitants des\u00a0R\u00e9sidences de Tourisme, Apparth\u00f4tels et Villages de Vacances<\/em>, [en ligne][consult\u00e9 le 16 mai 2025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.xerfi.com\/etudes-par-sous-secteur\/Tourisme-sport-et-loisirs_32\/Hebergement_53\" target=\"_blank\" rel=\"noopener\">H\u00e9bergement\u202f: Nos \u00e9tudes de march\u00e9.<\/a> <em>XERFI,<\/em>\u00a02025 [en ligne] [consult\u00e9 le 16 mai 2025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.anil.org\/parole-expert-logement-location\/location-touristique-nouvelles-regles-2025\/\" target=\"_blank\" rel=\"noopener\">H\u00e9bergement touristique : quelles sont les nouvelles r\u00e8gles en 2025 ? <\/a><em>ANIL<\/em>, 2024 [en\u00a0ligne][consult\u00e9 le 16\u00a0mai\u00a02025].<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.odalys-vacances.com\/\" target=\"_blank\" rel=\"noopener\">Location vacances et location saisonni\u00e8re en R\u00e9sidence Odalys<\/a>, <em>Odalys Vacances <\/em>[en ligne][consult\u00e9 le 16 mai 2025].<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_post_nav prev_text=\u00a0\u00bbPr\u00e9sentation et chiffres-cl\u00e9s\u00a0\u00bb next_text=\u00a0\u00bbEnjeux et tendances actuelles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|600|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#f96c00&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Structure et poids du march\u00e9Le secteur de l&rsquo;h\u00e9bergement touristique regroupe plusieurs types d&rsquo;\u00e9tablissements : h\u00f4tels, campings, r\u00e9sidences de tourisme, villages vacances et depuis peu le logement des particuliers. Le march\u00e9 fran\u00e7ais des r\u00e9sidences de tourisme et villages vacances repr\u00e9sente environ 3,6 milliards d\u2019euros, avec pr\u00e8s de 2 300 r\u00e9sidences et 178 500 appartements, soit un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-254","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acteurs &amp; Concurrence - Horizons M\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/acteurs-concurrence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acteurs &amp; Concurrence - Horizons M\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"Structure et poids du march\u00e9Le secteur de l&#039;h\u00e9bergement touristique regroupe plusieurs types d&#039;\u00e9tablissements : h\u00f4tels, campings, r\u00e9sidences de tourisme, villages vacances et depuis peu le logement des particuliers. 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