{"id":252,"date":"2025-05-06T13:03:17","date_gmt":"2025-05-06T13:03:17","guid":{"rendered":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/?page_id=252"},"modified":"2025-06-01T13:48:35","modified_gmt":"2025-06-01T13:48:35","slug":"presentation-chiffes-cles","status":"publish","type":"page","link":"https:\/\/www.coachwp.fr\/pierre-et-vacances\/presentation-chiffes-cles\/","title":{"rendered":"Pr\u00e9sentation &amp; Chiffres-cl\u00e9s"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb min_height=\u00a0\u00bb126.5px\u00a0\u00bb custom_padding=\u00a0\u00bb57px||57px||true|\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPr\u00e9sentation &#038; Chiffres-cl\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb43px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb440px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Pr\u00e9sentation du secteur <\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Tourisme et h\u00e9bergement\u202f :\u00a0 la France bat des records\u202f!<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le secteur du tourisme et de l&rsquo;h\u00e9bergement en France repr\u00e9sente un <strong>\u00e9cosyst\u00e8me dynamique<\/strong> englobant les \u00e9tablissements sp\u00e9cialis\u00e9s dans l&rsquo;accueil temporaire des voyageurs. Cette industrie strat\u00e9gique se compose d&rsquo;un r\u00e9seau diversifi\u00e9 d&rsquo;infrastructures d&rsquo;accueil : <strong>h\u00f4tels traditionnels, r\u00e9sidences touristiques modernes, villages vacances int\u00e9gr\u00e9s, auberges de jeunesse abordables et diverses structures d&rsquo;h\u00e9bergement collectif.<\/strong><\/p>\n<p style=\"text-align: justify;\">Pilier fondamental de l&rsquo;\u00e9conomie nationale, ce secteur contribue significativement au<strong> PIB fran\u00e7ais<\/strong> tout en jouant un r\u00f4le d\u00e9terminant dans le rayonnement international du pays et la cr\u00e9ation d&#8217;emplois durables dans toutes les r\u00e9gions.<\/p>\n<p style=\"text-align: justify;\">La France confirme son statut exceptionnel de <strong>leader mondial du tourisme<\/strong>, ayant r\u00e9cemment franchi le seuil historique des <a href=\"https:\/\/www.atout-france.fr\/fr\/actualites\/bilan-vacances-dhiver-2024\" target=\"_blank\" rel=\"noopener\"><strong>100 millions de visiteurs internationaux<\/strong> en 2024.<\/a> Dans cet \u00e9cosyst\u00e8me touristique florissant, l&rsquo;h\u00e9bergement constitue un maillon essentiel de la cha\u00eene de valeur, r\u00e9pondant avec agilit\u00e9 \u00e0 une demande en constante \u00e9volution, qu&rsquo;il s&rsquo;agisse du tourisme de loisirs ou du segment strat\u00e9gique du tourisme d&rsquo;affaires.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Appartement_400x600_02.png\u00a0\u00bb title_text=\u00a0\u00bbAppartement_400x600_02&Prime; align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb440px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|44px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb20px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Chiffre d&rsquo;affaires du secteur<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb||3px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">En 2024, la France confirme son statut de premi\u00e8re destination touristique mondiale avec plus de 100 millions de visiteurs internationaux et des recettes qui devraient atteindre jusqu\u2019\u00e0 71 milliards d\u2019euros. Ce dynamisme s\u2019appuie sur la diversit\u00e9 de l\u2019offre d\u2019h\u00e9bergement, la progression des locations de courte dur\u00e9e et l\u2019impact direct sur <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/2025\/05\/06\/le-groupe-pvcp-contribution-aux-territoires\/\" target=\"_blank\" rel=\"noopener\">l\u2019\u00e9conomie et l\u2019emploi dans tous les territoires<\/a>.<\/p>\n<p style=\"text-align: justify;\">[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Des recettes en forte progression et des records de fr\u00e9quentation<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">La France a g\u00e9n\u00e9r\u00e9 <strong><a href=\"https:\/\/www.atout-france.fr\/fr\/informations\/poids-du-tourisme-dans-leconomie-francaise\" target=\"_blank\" rel=\"noopener\">71 milliards d\u2019euros<\/a> de recettes touristiques internationales en 2024<\/strong>, un record historique, port\u00e9 par la hausse de la fr\u00e9quentation et la d\u00e9pense accrue des client\u00e8les \u00e9trang\u00e8res, notamment am\u00e9ricaines et britanniques.\u00a0Les h\u00e9bergements collectifs (h\u00f4tels, campings, r\u00e9sidences) ont enregistr\u00e9 <strong>454 millions de nuit\u00e9es en 2023<\/strong>, d\u00e9passant le niveau d\u2019avant-crise.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Les locations de courte dur\u00e9e, un levier \u00e9conomique majeur<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Les voyageurs ayant s\u00e9journ\u00e9 dans des h\u00e9bergements de courte dur\u00e9e ont g\u00e9n\u00e9r\u00e9 <strong>43 milliards d\u2019euros de chiffre d\u2019affaires<\/strong>, dont <strong>pr\u00e8s de 22 milliards d\u2019euros d\u2019impact direct sur l\u2019\u00e9conomie nationale<\/strong>. <span>Ce segment g\u00e9n\u00e8re 4,9 milliards d\u2019euros de recettes fiscales pour l\u2019\u00c9tat dans les d\u00e9partements ruraux et les zones de montagne<\/span>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Une offre diversifi\u00e9e et en mutation<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le parc d\u2019h\u00e9bergements marchands fran\u00e7ais est dense et vari\u00e9, avec une mont\u00e9e en gamme des h\u00f4tels et une forte progression des meubl\u00e9s de tourisme via <a href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/acteurs-concurrence\/\" target=\"_blank\" rel=\"noopener\">les plateformes collaboratives<\/a>. Les h\u00f4tels concentrent pr\u00e8s de la moiti\u00e9 des nuit\u00e9es en h\u00e9bergement collectif, tandis que le camping et la location saisonni\u00e8re s\u00e9duisent une client\u00e8le de plus en plus internationale.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Conjoncture et chiffres-cl\u00e9s<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Image1obeservatoire.jpg\u00a0\u00bb title_text=\u00a0\u00bbImage1obeservatoire\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb31px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Observatoire \u00e9conomique du tourisme \u2013 F\u00e9vrier 2025<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>F\u00e9vrier 2025 : une conjoncture touristique nationale favorable<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: justify;\">En f\u00e9vrier 2025, l&rsquo;ensemble des indicateurs relatifs \u00e0 l&rsquo;activit\u00e9 touristique en France ont affich\u00e9 une dynamique <a href=\"https:\/\/www.alliance-france-tourisme.fr\/posts\/observatoire-economique-du-tourisme-numero-11\" target=\"_blank\" rel=\"noopener\">r\u00e9solument positive<\/a>. Les agences de voyage enregistrent +1,4% de volume d&rsquo;affaires tandis que l&rsquo;h\u00e9bergement progresse avec +0,7 point de taux d&rsquo;occupation et +2,2% de RevPAR.<\/p>\n<p><strong>&gt; Performance sup\u00e9rieure \u00e0 la moyenne europ\u00e9enne<\/strong><\/p>\n<ul>\n<li>France : +2,2% vs Europe : +1,9%<\/li>\n<li>Forte demande internationale en montagne<\/li>\n<\/ul>\n<p><strong>&gt; La montagne fran\u00e7aise atteint des niveaux in\u00e9dits<\/strong><\/p>\n<ul>\n<li>Auvergne-Rh\u00f4ne-Alpes : +7,7% de RevPAR (mois de f\u00e9vrier record)<\/li>\n<li>Frange alpine europ\u00e9enne tr\u00e8s performante<\/li>\n<\/ul>\n<p><strong>\u00a0&gt; Paris poursuit son red\u00e9marrage post-JO<\/strong><\/p>\n<ul>\n<li>Taux d&rsquo;occupation : 71,5% (+3,2 points)<\/li>\n<li>RevPAR : +3,6% \u00e0 124,8\u20ac<\/li>\n<\/ul>\n<p><strong>&gt; Territoires moteurs en rebond<\/strong><\/p>\n<ul>\n<li>Nouvelle-Aquitaine : +7,4% de RevPAR<\/li>\n<li>Centre-Val de Loire : +5,4% de RevPAR<\/li>\n<li>Quart Nord-Est confirme sa dynamique<\/li>\n<\/ul>\n<p><strong>&gt; Le littoral en relais pour le printemps<\/strong><\/p>\n<ul>\n<li>R\u00e9servations prometteuses pour mai-juin<\/li>\n<li>Enjeu : reconqu\u00e9rir les parts de march\u00e9 face \u00e0 la concurrence m\u00e9diterran\u00e9enne<\/li>\n<\/ul>\n<p><strong>&gt; Agences de voyage : croissance mod\u00e9r\u00e9e<\/strong><\/p>\n<ul>\n<li>Volume d&rsquo;affaires : +1,4%<\/li>\n<li>Long-courrier en difficult\u00e9 : -10,3%<\/li>\n<li>Moyen-courrier r\u00e9sistant : +6,1%<\/li>\n<\/ul>\n<p><strong>&gt; H\u00f4tellerie : tous voyants au vert<\/strong><\/p>\n<ul>\n<li>Taux d&rsquo;occupation global : 57,5% (+0,7 pt)<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Image1.jpg\u00a0\u00bb title_text=\u00a0\u00bbImage1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Observatoire \u00e9conomique du tourisme \u2013 F\u00e9vrier 2025<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/@observatoire-economique-du-tourisme1.jpg\u00a0\u00bb title_text=\u00a0\u00bb@observatoire \u00e9conomique du tourisme1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Observatoire \u00e9conomique du tourisme \u2013 F\u00e9vrier 2025<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#016577&Prime; text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>L\u2019emploi dans le secteur de l\u2019h\u00e9bergement touristique<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Le secteur de l&rsquo;h\u00e9bergement touristique de courte dur\u00e9e constitue un p\u00f4le d&#8217;emploi notable dans l&rsquo;\u00e9conomie fran\u00e7aise. Les statistiques les plus r\u00e9centes indiquent qu&rsquo;environ 28 800 personnes travaillent dans ce secteur pr\u00e9cis \u00e0 l&rsquo;\u00e9chelle nationale.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.22.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Image2.jpg\u00a0\u00bb title_text=\u00a0\u00bbImage2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb102px||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Influence des \u00e9v\u00e9nements majeurs<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">L&rsquo;organisation d&rsquo;\u00e9v\u00e9nements d&rsquo;envergure internationale comme les Jeux Olympiques de Paris 2024 g\u00e9n\u00e8re des effets substantiels sur l&#8217;emploi sectoriel. Les analyses pr\u00e9visionnelles avaient estimer que les JO pourraient g\u00e9n\u00e9rer jusqu&rsquo;\u00e0 61 800 emplois dans l&rsquo;\u00e9cosyst\u00e8me touristique, incluant l&rsquo;h\u00e9bergement et les m\u00e9tiers connexes (restauration, accueil, services).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc1ccfd77-cac1-4faa-8e41-20d723f81385&Prime; text_font=\u00a0\u00bb&#8211;et_global_body_font||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#3d3d3d\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Disparit\u00e9s territoriales<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbac363a56-eeb7-41d0-9b0f-5a4a2b62c7e3&Prime; custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">La r\u00e9partition des emplois dans ce secteur pr\u00e9sente d&rsquo;importantes variations r\u00e9gionales :<\/p>\n<ul style=\"text-align: justify;\">\n<li>En <a href=\"https:\/\/www.insee.fr\/fr\/statistiques\/8376531\" target=\"_blank\" rel=\"noopener\"><strong>Pays de la Loire<\/strong><\/a>, le secteur h\u00e9bergement-restauration employait 57 200 salari\u00e9s \u00e0 la fin de l&rsquo;\u00e9t\u00e9 2024, affichant une progression de 1,5% sur un an, malgr\u00e9 un l\u00e9ger tassement de la fr\u00e9quentation touristique.<\/li>\n<li>L&rsquo;<a href=\"https:\/\/www.france-tourisme-observation.fr\/actualites\/nette-reprise-de-lemploi-dans-le-secteur-de-lhotellerie-restauration-avec-des-contrats-plus-longs\" target=\"_blank\" rel=\"noopener\"><strong>\u00cele-de-France<\/strong><\/a>, premi\u00e8re destination touristique fran\u00e7aise, concentrait 422 600 emplois touristiques en 2019, avec une forte proportion dans l&rsquo;h\u00e9bergement. Le Val-d&rsquo;Oise illustre cette dynamique avec pr\u00e8s de 21 000 emplois touristiques (7% de l&#8217;emploi d\u00e9partemental) et une croissance de 7% entre 2018 et 2019.<\/li>\n<li>Sur l&rsquo;ensemble du territoire national, le secteur sp\u00e9cifique de l&rsquo;h\u00e9bergement touristique et autre h\u00e9bergement de courte dur\u00e9e compte approximativement 23 800 salari\u00e9s r\u00e9partis dans plus de 35 600 entreprises.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.coachwp.fr\/pierre-et-vacances\/wp-content\/uploads\/2025\/05\/Presentation-chiffres07B.jpg\u00a0\u00bb title_text=\u00a0\u00bbPresentation-chiffres07B\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|30px|30px|30px|30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1180px\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb custom_margin=\u00a0\u00bb||23px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><span style=\"color: #008080;\"><b>Les r\u00e9f\u00e9rences consult\u00e9es<\/b><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb14px\u00a0\u00bb custom_padding=\u00a0\u00bb2px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.alliance-france-tourisme.fr\/posts\/enquete-sur-les-vacances-2025-des-francais-en-partenariat-avec-ipsos\" target=\"_blank\" rel=\"noopener\">Enqu\u00eate sur les vacances 2025 des Fran\u00e7ais en partenariat avec Ipsos<\/a>, <em>Alliance France Tourisme, <\/em>2025 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.insee.fr\/fr\/statistiques\/8376531\" target=\"_blank\" rel=\"noopener\">Emploi dans le secteur du tourisme,<\/a>\u00a0<em>INSEE,<\/em> 2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.lefigaro.fr\/voyages\/il-y-aura-beaucoup-de-touristes-en-france-au-printemps-20250328\" target=\"_blank\" rel=\"noopener\">Il y aura beaucoup de touristes en France au printemps<\/a>, <em>Le Figaro,<\/em> 2025\u00a0[en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.entreprises.gouv.fr\/secteurs-dactivite\/le-secteur-du-tourisme-en-france\" target=\"_blank\" rel=\"noopener\">Le secteur du tourisme en France,<\/a>\u00a0<em>Entreprises.gouv.fr, <\/em>2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.atout-france.fr\/fr\/recherche?search_api_fulltext=memento\" target=\"_blank\" rel=\"noopener\">M\u00e9mento du tourisme,<\/a> <em>Atout France, <\/em>2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.france-tourisme-observation.fr\/actualites\/nette-reprise-de-lemploi-dans-le-secteur-de-lhotellerie-restauration-avec-des-contrats-plus-longs\" target=\"_blank\" rel=\"noopener\">Nette reprise de l\u2019emploi dans le secteur de l\u2019h\u00f4tellerie-restauration avec des contrats plus longs<\/a>, <em>France Tourisme Observation, <\/em>2024\u00a0[en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.alliance-france-tourisme.fr\/posts\/observatoire-economique-du-tourisme-numero-11\" target=\"_blank\" rel=\"noopener\">Observatoire \u00e9conomique du tourisme n\u00b011<\/a>, <em>Alliance France Tourisme, <\/em>2025\u00a0[en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.insee.fr\/fr\/statistiques\/8564493\" target=\"_blank\" rel=\"noopener\">Statistiques du tourisme<\/a>, <em>INSEE, <\/em>2024\u00a0[en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.forbes.fr\/business\/tourisme-debut-dannee-encourageant-pour-le-secteur\/\" target=\"_blank\" rel=\"noopener\">Tourisme : d\u00e9but d\u2019ann\u00e9e encourageant pour le secteur,<\/a>\u00a0<em>Forbes France, <\/em>2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.atout-france.fr\/fr\/actualites\/tourisme-en-france-2024-devrait-tenir-toutes-ses-promesses\" target=\"_blank\" rel=\"noopener\">Tourisme en France : 2024 devrait tenir toutes ses promesses<\/a>, <em>Atout France<\/em>, 2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<li><a href=\"https:\/\/www.atout-france.fr\/fr\/actualites\/un-debut-dannee-prometteur-pour-le-tourisme-francais#:~:text=Les%20r%C3%A9servations%20en%20location%20saisonni%C3%A8re,%C3%A0%202024%20en%20France%20m%C3%A9tropolitaine\" target=\"_blank\" rel=\"noopener\">Un d\u00e9but d\u2019ann\u00e9e prometteur pour le tourisme fran\u00e7ais<\/a>, <em>Atout France, <\/em>2024 [en ligne] [consult\u00e9 le 15 mai 2025].<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; 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Cette industrie strat\u00e9gique se compose d&rsquo;un r\u00e9seau diversifi\u00e9 d&rsquo;infrastructures d&rsquo;accueil : h\u00f4tels traditionnels, r\u00e9sidences touristiques modernes, villages vacances int\u00e9gr\u00e9s, auberges de jeunesse [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-252","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pr\u00e9sentation &amp; Chiffres-cl\u00e9s - Horizons M\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coachwp.fr\/pierre-et-vacances\/presentation-chiffes-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9sentation &amp; Chiffres-cl\u00e9s - Horizons M\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e9sentation du secteur Tourisme et h\u00e9bergement\u202f :\u00a0 la France bat des records\u202f!Le secteur du tourisme et de l&#039;h\u00e9bergement en France repr\u00e9sente un \u00e9cosyst\u00e8me dynamique englobant les \u00e9tablissements sp\u00e9cialis\u00e9s dans l&#039;accueil temporaire des voyageurs. 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